Spindl
Onchain funnel tracking and marketing attribution
Best for: Growth teams at DeFi protocols and dApps who need full-funnel attribution from marketing spend to onchain conversions.Spindl is a Web3 growth platform that combines attribution, analytics, audience building, and advertising into a single product. Founded by Antonio Garcia Martinez (former Facebook ads team), Spindl brings Web2 growth engineering sophistication to crypto. The platform is trusted by major Web3 companies including Uniswap, Base, Morpho, Safe, Matcha, and MyEtherWallet.
The core value proposition is connecting offchain marketing activity (ads, KOL campaigns, referral links) with onchain outcomes (swaps, deposits, mints). Spindl tracks the full funnel from impression to transaction, letting teams measure actual ROI on marketing spend. The platform also includes a Chartbuilder (similar to Looker or Tableau), audience segmentation based on both onchain and offchain behavior, and an ads product for paying anyone who brought in a user (KOLs, community members, publishers).
The platform positions itself as "Web2 had Mixpanel and Amplitude, Web3 has Spindl." Its differentiator over competitors like Formo and Cookie3 is the combination of attribution with a native ads/incentives product and the founder's deep background in ads technology.
Pricing
No public pricing. Demo-based sales process. Request a demo via the website form.
Chains Supported
EVM-compatible chains. Used by teams building on Ethereum, Base, Polygon, Arbitrum, Optimism, and other major networks.
- Attribution: trace which marketing channels and campaigns produce onchain transactions
- Growth analytics: build custom dashboards tracking user acquisition and retention
- Audience segmentation: define audiences by onchain and offchain behavior
- Referral incentives: pay KOLs and community members for verified onchain conversions
- Campaign optimization: A/B test marketing strategies against onchain outcomes