Cookie3
KOL tracking and campaign attribution
Best for: Crypto marketing teams who need KOL performance data, campaign attribution, and user analytics to optimize marketing spend.Cookie3 is a crypto marketing analytics platform that combines offchain and onchain user analytics with KOL (Key Opinion Leader) tracking and campaign attribution. The platform has processed 15.5B+ multichain transactions and analyzed 1.2B+ wallets, serving 350+ crypto companies.
The product suite includes three main modules: Analytics (360-degree crypto user analytics combining off-chain and on-chain data), KOL Intelligence (real-time insights on KOL engagement and onchain impact, including bot detection), and Community Engagement tools. The KOL Intelligence module is a standout feature, letting teams evaluate influencer performance by measuring actual onchain conversions rather than just engagement metrics.
Cookie3 positions itself as a "crypto growth suite" that helps projects reduce marketing spend by focusing on data-driven decisions. The platform claims clients have achieved a 64% reduction in marketing spend. The Cookie ecosystem includes additional products and is backed by notable crypto investors.
Pricing
- KOL Intelligence: $599/mo. KOL analytics and insights.
- Basic: $249/mo. On-chain explorer, higher limits, collaboration tools.
- Growth: $599/mo. Unlimited features, highest limits, priority support.
- Quarterly billing: 10% off. Yearly billing: 20% off.
- Crypto payments available via Telegram contact.
Chains Supported
Multi-chain support. Processes data across major EVM chains. Specific chain list not publicly enumerated but covers the major DeFi ecosystems.
- KOL evaluation: measure influencer onchain impact vs bot engagement
- Campaign attribution: track which marketing efforts drive actual onchain conversions
- User analytics: understand crypto user behavior across off-chain and on-chain touchpoints
- Community analysis: measure community engagement and quality metrics
- Marketing ROI: optimize spend by focusing on channels that produce real users