Formo
Product analytics and onchain attribution for Web3 teams
Best for: DeFi and dApp teams who need to connect marketing attribution with onchain outcomes to understand and optimize user acquisition.Formo is a Web3-native product analytics and attribution platform built specifically for DeFi and onchain applications. The platform connects offchain user behavior (website visits, clicks, campaigns) with onchain outcomes (transactions, deposits, token swaps) to give teams a complete picture of their user journey from first visit to onchain conversion.
Key features include product analytics with onchain event tracking, campaign attribution that measures performance by volume, revenue, and retention, audience segmentation combining wallet profiles with behavioral data, a Chartbuilder for custom reports, real-time alerts, and an AI assistant for natural language data exploration. The Wallet Profiles feature provides privacy-friendly insights into the identity behind each address.
Formo positions itself as "Web2 had Mixpanel, Web3 has Formo." The platform is used by leading crypto teams and focuses on the specific challenges of Web3 analytics: connecting wallet addresses to acquisition channels, attributing onchain revenue to marketing campaigns, and understanding user behavior across both off-chain and on-chain touchpoints.
Pricing
Free tier available
Paid plans starting at $199/month
See full pricing details on their website
- Attribution: measure which channels and campaigns drive onchain deposits and revenue
- Product analytics: track user behavior from website to wallet connection to transaction
- Audience building: create targeted segments based on wallet activity and user behavior
- Growth optimization: identify which acquisition channels produce highest-value users
- Reporting: build custom dashboards for marketing and product teams