Web3 Product Analytics.
More Transactions. Less Churn.
We set up funnels, retention tracking, and automated reporting for Web3 apps. PostHog and Mixpanel, implemented in 2 weeks.
Trusted by
Morpho
Binance
OrcaWhat They Say
Instrumental in building our analytics capabilities
“Vincent from Unchain Data was instrumental in building Morpho Labs' Data & BI capabilities.”
Morpho Labs
Paul Frambot, CEO
Exceptional strategic and analytic skills
“I highly recommend Vincent from Unchain Data for any data analytics need that requires a strategic thinker, problem solver and technical skills.”
Binance
Demis Bhojoo, Analytics Manager
Sharp analytical thinking for product decisions
“Vincent from Unchain Data ramped up fast on our stack and brought sharp analytical thinking to our product decisions. Strong mix of Solana onchain and product analytics, rare to find both.”
Orca
Meep, CTO
Instrumental in building our analytics capabilities
“Vincent from Unchain Data was instrumental in building Morpho Labs' Data & BI capabilities.”
Morpho Labs
Paul Frambot, CEO
Exceptional strategic and analytic skills
“I highly recommend Vincent from Unchain Data for any data analytics need that requires a strategic thinker, problem solver and technical skills.”
Binance
Demis Bhojoo, Analytics Manager
Sharp analytical thinking for product decisions
“Vincent from Unchain Data ramped up fast on our stack and brought sharp analytical thinking to our product decisions. Strong mix of Solana onchain and product analytics, rare to find both.”
Orca
Meep, CTO
433% Increase in Migrated Liquidity at Morpho
- •Morpho launched a migration feature to move liquidity from Aave and Compound. Onchain data showed $38M migrated, but the migration button had near-zero frontend engagement.
- •We instrumented funnel tracking and combined it with onchain analysis. A dark button on a gray background made the CTA invisible. The findings triggered a button color fix, a full redesign, and targeted communications. Ethereum migrations grew 433%.
- •Total migrated liquidity crossed $86M. The breakthrough came from combining onchain data with frontend analytics: a holistic approach that neither could deliver alone.
From Tracking to Growth
Event Architecture
Map every click, page view, and wallet interaction to conversion goals.
Funnel and Conversion Setup
Multi-step funnels from first visit to deposit, swap, or trade.
Automated Reporting
Daily Slack reports with conversion rates, A/B results, and growth alerts.
Platform Deployment
Need cookieless tracking, self-hosted deployments, or regional data compliance? We configure that as part of any implementation.
Event Architecture
Map every click, page view, and wallet interaction to conversion goals.
Funnel and Conversion Setup
Multi-step funnels from first visit to deposit, swap, or trade.
Automated Reporting
Daily Slack reports with conversion rates, A/B results, and growth alerts.
Platform Deployment
Need cookieless tracking, self-hosted deployments, or regional data compliance? We configure that as part of any implementation.
From Brief to Insights in Weeks
Scope Call (20 min)
You tell us what you're trying to grow. We map your key funnels and define the tracking plan.
Build (2 weeks)
We deploy the analytics platform, instrument your events, and validate data quality across your app.
Deliver
You get a working analytics setup, a documented tracking plan, and your first conversion insights report.
Turn Your App Into a Growth Engine
20-minute scope call. We'll map your conversion funnels and find where you're leaving growth on the table.
$160B+
CEX strategy supported
$5B+
DeFi TVL analyzed
6+
Web3 protocols & funds advised
- •Built data and BI functions from zero at Binance and Morpho Labs
- •Advises Web3 founders, CTOs, and funds on data strategy, KPI design, and OKR frameworks
- •Works across DeFi, DAOs, infrastructure, and other Web3 projects
- •Methodology drawn from systems designed and run at scale at Tier-1 projects
Frequently Asked Questions
Dune dashboards track what happens onchain: TVL, volume, wallet activity. Product analytics tracks what happens inside your app before users transact. Together, they give you the full picture. If you're starting from scratch, Dune dashboards are the fastest first step. Product analytics is what turns onchain traction into compounding growth.
Strategy to execution. One relationship.
Not sure which engagement fits? Start with a discovery call.
Advisory
Fractional Head of Data
Ongoing data leadership without a full-time hire.
Learn moreData Advisory Call
From the former Data and BI Lead at Binance and Morpho.
Learn moreData Strategy Audit
Your data maturity, KPIs, and growth roadmap in one deliverable.
Learn moreWeb3 OKR Strategy
The OKR framework behind Binance and Morpho, adapted for your team.
Learn moreServices
Dune Dashboards
Dashboards your investors and community actually read.
Learn moreWeb3 Product Analytics
Optimize conversion rates from wallet connect to first transaction.
Learn moreWeb3 Attribution
Know which marketing channels actually drive onchain conversions.
Learn moreWeb3 SEO and AI Search
Get found when founders search Google, ChatGPT, or Perplexity.
Learn moreOnchain Pipelines
Custom indexing and data pipelines across 100+ chains, including EVM and Solana.
Learn more