Unchain DataAdvisory
Web3 OKR Strategy

The OKR Framework Behind Binance and Morpho

Turns execution into market dominance,
regardless of market conditions.

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Trusted by

Morpho logoMorpho
Binance logoBinance
Orca logoOrca
Who This Is For

When growth outruns alignment

For founders who know their teams are shipping,
but can't tell if they're shipping the right things.

Scaling past first hires

Vision is clear at the top. It's not translating into what each team measures and ships every week.

Multiple teams, no shared metrics

Engineering, BD, and product each track different things. No one can tell if the project is winning or just busy.

DAO or distributed team

You have governance commitments and community proposals. You don't have operational OKRs teams can own between votes.

Preparing for institutional scrutiny

Investors and partners want structured execution metrics, not just a roadmap and a token chart.

Track Record

The advisor behind the framework

Vincent Charles, Founder of Unchain Data

Vincent Charles

Founder, Unchain Data

Prev. Data & BI Lead at Binance and Morpho

Binance & Morpho

OKR design and implementation

$160B+ AUC

OKR reporting at Binance

Built OKRs for:

CEX · DeFi · ZK · SocialFi · DAOs

  • Built data and BI functions from zero at Binance and Morpho Labs
  • Advises Web3 founders, CTOs, and funds on OKR frameworks, KPI design, and growth strategy
  • Works across DeFi, DAOs, infrastructure, and other Web3 projects
  • Methodology drawn from systems designed and ran at scale at Tier-1 projects
The Framework

OKRs, Built for Web3

Objectives and Key Results: the framework that connects vision to what teams measure.

The Protocol Growth Challenge

(Illustrative example of common measurement disconnects)

Commonly Tracked

When used in isolation

1Token Price Fluctuations
2TVL Without Context
3Social Media Metrics
4Transaction Volume Alone
5GitHub Activity
Disconnect

Value-Driving Metrics

Strategic outcome indicators

AUser Retention Rate
BProtocol Revenue Growth
CDeveloper Adoption Rate
DCost Efficiency Metrics
EStrategic Milestone Execution

Consequences

Strategic Drift · Wasted Resources · Missed Opportunities

“

“OKRs have helped lead us to 10x growth, many times over. They've helped make our crazily bold mission of ‘organizing the world's information’ perhaps even achievable.”

Larry Page

Larry Page

Google Co-founder

“

“OKRs are perfect for digital-native organizations that are highly distributed and highly autonomous, exactly like Web3 teams.”

Jeremy Epstein

Jeremy Epstein

Crypto Marketing Expert

The Process

Team, data, and goals aligned in two weeks

Vincent runs a structured sprint with your leadership and key teams.

01

Alignment Call

Vincent scopes your objectives, pain points, and which teams are in play.

02

Guided OKR Sprint

Two weeks of workshops: define objectives, map KPIs, and set measurable key results.

03

Handoff

Full playbook, dashboard templates, and transparency framework delivered.

What you receive at the end

  • Strategic OKR playbook for your protocol
  • Dashboard templates mapped to your key results
  • Tiered transparency framework (Internal / Stakeholder / Community)
Example Frameworks

See the framework in action

Vincent built complete OKR frameworks for three protocols using public onchain data.

Frameworks built in May 2025.

Compound Strategic OKRs Framework
DeFi Lending

A lending protocol with multi-chain deployments balancing TVL growth, capital efficiency, and governance decentralization.

$1.9B TVL6+ chains$75M+ raised
compound.finance ↗

Strategic Objective

Establish Compound as the leading decentralized lending protocol

securing >15% market share of DeFi lending TVL by EOY 2025

Focus Areas

User Growth & Adoption
Economic Health
Security & Performance
Market Positioning

Primary KPIs

Supporting Metrics

Sample Primary KPIs
MetricCommittedStretch
Total Value Locked$3.5B by Q4$5B by Q4
Monthly Active Users15,000+20,000+
Market Share (DeFi Lending)12%15%
Transparency Model
LevelAudienceExample
Internal OnlyLeadership and TeamRevenue targets, competitive strategy
Stakeholder VisibleInvestors and PartnersGrowth metrics, financial health
Community TransparentPublic and UsersProtocol performance, governance

Ready to align your protocol around metrics that matter?

Book a 20-minute discovery call with Vincent to scope your engagement. No commitment required.

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FAQ

Common questions

Small teams benefit most from clarity on what actually matters. An OKR framework for a 12-person protocol isn't a corporate bureaucracy layer, it's a shared answer to 'what are we all working toward this quarter?' Vincent starts with minimal viable OKRs at the company level and two key teams, not a full-org rollout.
The framework is adapted specifically for Web3: onchain data sources, tiered transparency for community vs. internal metrics, and rolling cycles that account for market volatility. Arbitrum DAO recently passed a Strategic Objective Setting proposal that lets the community adjust objectives through governance. OKRs align with decentralized governance when designed correctly.

If your teams don't yet have a clear picture of your current data maturity and measurement gaps, the Data Strategy Audit is the right first step. It's a $999 structured review that identifies exactly where the alignment problems are, and whether an OKR strategy engagement makes sense for your stage.

Explore

Strategy to execution. One relationship.

Not sure which engagement fits? Start with a discovery call.

Advisory

Fractional Head of Data

Ongoing data leadership without a full-time hire.

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Data Advisory Call

From the former Data and BI Lead at Binance and Morpho.

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Data Strategy Audit

Your data maturity, KPIs, and growth roadmap in one deliverable.

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Web3 OKR Strategy

The OKR framework behind Binance and Morpho, adapted for your team.

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