SEO: Web3's Most Ignored
Competitive Advantage
KOLs and airdrops stop working when you stop paying. Organic search compounds.
Trusted by
Morpho
Binance
OrcaWhat They Say
Instrumental in building our analytics capabilities
“Vincent from Unchain Data was instrumental in building Morpho Labs' Data & BI capabilities. He led data initiatives in product, web, and onchain analytics, delivering insights that helped with product development, marketing campaigns, and business strategic decisions.”
Morpho Labs
Paul Frambot, CEO
Exceptional strategic and analytic skills
“I highly recommend Vincent from Unchain Data for any data analytics need that requires a strategic thinker, problem solver and technical skills. I had the pleasure of working with him at Binance, where he consistently demonstrated his exceptional skills.”
Binance
Demis Bhojoo, Analytics Manager
Sharp analytical thinking for product decisions
“Vincent from Unchain Data ramped up fast on our stack and brought sharp analytical thinking to our product decisions. Strong mix of Solana onchain and product analytics, rare to find both.”
Orca
Meep, CTO
Instrumental in building our analytics capabilities
“Vincent from Unchain Data was instrumental in building Morpho Labs' Data & BI capabilities. He led data initiatives in product, web, and onchain analytics, delivering insights that helped with product development, marketing campaigns, and business strategic decisions.”
Morpho Labs
Paul Frambot, CEO
Exceptional strategic and analytic skills
“I highly recommend Vincent from Unchain Data for any data analytics need that requires a strategic thinker, problem solver and technical skills. I had the pleasure of working with him at Binance, where he consistently demonstrated his exceptional skills.”
Binance
Demis Bhojoo, Analytics Manager
Sharp analytical thinking for product decisions
“Vincent from Unchain Data ramped up fast on our stack and brought sharp analytical thinking to our product decisions. Strong mix of Solana onchain and product analytics, rare to find both.”
Orca
Meep, CTO
5-10x
Organic Traffic Growth
Web3 projects that invest in SEO regularly see 5-10x organic traffic growth within a year.
Source: Victoria Olsina, Web3 SEO case studies
50%+
Leads from Organic Search
ConsenSys and Notabene report over 50% of total leads coming from organic search after structured SEO.
Source: ConsenSys & Notabene case studies
8.5x
Higher Conversion Rate
Inbound SEO leads convert at 14.6% vs 1.7% for outbound leads.
Source: robbenmedia
From Audit to Roadmap
We treat your organic growth like a data pipeline. Technical audit, keyword strategy, content gaps, and AI search visibility, tracked in a live dashboard so you can see what's working.
Technical SEO Audit
Site structure, Core Web Vitals, indexing issues, schema markup, internal linking, and crawl depth. Delivered as a prioritized fix list in Notion.
Keyword & Content Strategy
Content gap analysis vs. your competitors, tactical content ideas starting with low-hanging fruit, and a blog/docs migration plan to bring traffic to your domain.
Backlink & Authority Building
Ecosystem mentions, co-marketing opportunities, newsletter features, and X thread strategies. No link farms, no paid placements.
Technical SEO Audit
Site structure, Core Web Vitals, indexing issues, schema markup, internal linking, and crawl depth. Delivered as a prioritized fix list in Notion.
Keyword & Content Strategy
Content gap analysis vs. your competitors, tactical content ideas starting with low-hanging fruit, and a blog/docs migration plan to bring traffic to your domain.
Backlink & Authority Building
Ecosystem mentions, co-marketing opportunities, newsletter features, and X thread strategies. No link farms, no paid placements.
Every engagement includes a full Notion report with prioritized actions, content gaps, and backlink plan. Optional add-on: live Looker SEO performance dashboard.
From Brief to Roadmap in 14 Days
Discovery Call (20 min)
Identify your organic visibility goals, current blockers, and team capacity. No commitment.
Audit & Strategy (10-14 days)
Technical crawl, Search Console review, content gap analysis, keyword strategy, and AI search audit. Everything documented in Notion.
Deliver
Prioritized action list, SEO roadmap, and optional Looker dashboard. Add monthly monitoring if you want ongoing tracking and strategy calls.
Stop Guessing. Start Ranking.
Get a data-driven SEO roadmap in 14 days. No retainers, no vague promises.
$160B+
CEX strategy supported
$5B+
DeFi TVL analyzed
6+
Web3 protocols & funds advised
- •Built data and BI functions from zero at Binance and Morpho Labs
- •Advises Web3 founders, CTOs, and funds on data strategy, KPI design, and OKR frameworks
- •Works across DeFi, DAOs, infrastructure, and other Web3 projects
- •Methodology drawn from systems designed and run at scale at Tier-1 projects
Frequently Asked Questions
SEO drives organic traffic. Product analytics measures what those visitors do after they land. Attribution tracks which campaigns and channels convert. Together, they give you full-funnel visibility.
Strategy to execution. One relationship.
Not sure which engagement fits? Start with a discovery call.
Advisory
Fractional Head of Data
Ongoing data leadership without a full-time hire.
Learn moreData Advisory Call
From the former Data and BI Lead at Binance and Morpho.
Learn moreData Strategy Audit
Your data maturity, KPIs, and growth roadmap in one deliverable.
Learn moreWeb3 OKR Strategy
The OKR framework behind Binance and Morpho, adapted for your team.
Learn moreServices
Dune Dashboards
Dashboards your investors and community actually read.
Learn moreWeb3 Product Analytics
Optimize conversion rates from wallet connect to first transaction.
Learn moreWeb3 Attribution
Know which marketing channels actually drive onchain conversions.
Learn moreWeb3 SEO and AI Search
Get found when founders search Google, ChatGPT, or Perplexity.
Learn moreOnchain Pipelines
Custom indexing and data pipelines across 100+ chains, including EVM and Solana.
Learn more