Web3 Attribution

Web3 Attribution for Growth & Marketing Teams

Stop counting impressions. Start tracking transactions. We attribute offchain campaigns to onchain conversions.

Book a 20-Min Call See How It Works

Trusted by

Morpho

Binance

Orca

Trusted By Leading Web3 Companies

What They Say

Instrumental in building our analytics capabilities

“Vincent from Unchain Data was instrumental in building Morpho Labs' Data & BI capabilities. He led data initiatives in product, web, and onchain analytics, delivering insights that helped with product development, marketing campaigns, and business strategic decisions.”

Morpho Labs

Paul Frambot, CEO

Exceptional strategic and analytic skills

“I highly recommend Vincent from Unchain Data for any data analytics need that requires a strategic thinker, problem solver and technical skills. I had the pleasure of working with him at Binance, where he consistently demonstrated his exceptional skills.”

Binance

Demis Bhojoo, Analytics Manager

Sharp analytical thinking for product decisions

“Vincent from Unchain Data ramped up fast on our stack and brought sharp analytical thinking to our product decisions. Strong mix of Solana onchain and product analytics, rare to find both.”

Orca

Meep, CTO

Growth Teams at DeFi Protocols

•Running KOL campaigns, quest programs, and community incentives with no visibility into which channels drive real depositors
•Need to connect marketing spend to TVL growth and wallet-level conversion data
•Want to stop funding sybil farmers and start scaling genuine acquisition

Marketing Leads at L1s and L2s

•Managing large ecosystem budgets across grants, co-marketing, and developer incentives
•Need campaign-level attribution to justify spend to governance and investors
•Want clear reporting on which programs drive actual builders and users to the chain

BD Teams at dApps and NFT Projects

•Running launches, mints, and partnership campaigns across multiple channels
•Need to measure which communities and influencers drive highest-value users
•Want wallet-level intelligence to segment users by actual onchain behavior, not just sign-ups

Instrumental in building our analytics capabilities

Morpho Labs

Paul Frambot, CEO

Exceptional strategic and analytic skills

Binance

Demis Bhojoo, Analytics Manager

Sharp analytical thinking for product decisions

“Vincent from Unchain Data ramped up fast on our stack and brought sharp analytical thinking to our product decisions. Strong mix of Solana onchain and product analytics, rare to find both.”

Orca

Meep, CTO

Growth Teams at DeFi Protocols

•Running KOL campaigns, quest programs, and community incentives with no visibility into which channels drive real depositors
•Need to connect marketing spend to TVL growth and wallet-level conversion data
•Want to stop funding sybil farmers and start scaling genuine acquisition

Marketing Leads at L1s and L2s

•Managing large ecosystem budgets across grants, co-marketing, and developer incentives
•Need campaign-level attribution to justify spend to governance and investors
•Want clear reporting on which programs drive actual builders and users to the chain

BD Teams at dApps and NFT Projects

•Running launches, mints, and partnership campaigns across multiple channels
•Need to measure which communities and influencers drive highest-value users
•Want wallet-level intelligence to segment users by actual onchain behavior, not just sign-ups

Business Impact

What Attribution Unlocks

85%

Lower customer acquisition cost

Flooz optimized campaigns using onchain attribution data, reducing CAC by shifting budget from vanity channels to verified converters.

Source: Cookie3 x Flooz

10x

Faster KOL performance tracking

PettAi reduced daily KOL tracking from 60 minutes to under 1 minute with automated onchain attribution.

Source: Cookie3 x PettAi

34%

Lower CAC vs traditional attribution

Blockchain-based attribution models consistently outperform cookie-based tracking by connecting campaigns directly to wallet activity.

Source: Formo Research

What We Build

From Campaign to Conversion

UTM-to-Wallet Tracking

Track every campaign touchpoint from ad click or KOL mention through wallet connection to first onchain transaction.

Channel ROI Measurement

See exactly which channels (X, Discord, Telegram, quest platforms, influencers) drive the highest-value users by actual onchain behavior.

KOL Performance Scoring

Measure influencer impact by wallet quality, transaction volume, and retention, not just impressions and follower counts.

Formo attribution dashboard showing campaign performance and wallet conversions

Custom Growth Dashboards

Live dashboards showing campaign performance, wallet acquisition funnels, and conversion rates across all active channels.

Wallet Segmentation

Group acquired users by onchain behavior (transaction frequency, portfolio size, protocol usage) to identify your highest-value segments.

Automated Reporting

Weekly and monthly campaign reports delivered to Slack, Notion, or email with clear ROI metrics your team can act on.

Cookie3 analytics dashboard showing wallet segmentation and campaign ROI

UTM-to-Wallet Tracking

Track every campaign touchpoint from ad click or KOL mention through wallet connection to first onchain transaction.

Channel ROI Measurement

See exactly which channels (X, Discord, Telegram, quest platforms, influencers) drive the highest-value users by actual onchain behavior.

KOL Performance Scoring

Measure influencer impact by wallet quality, transaction volume, and retention, not just impressions and follower counts.

Custom Growth Dashboards

Live dashboards showing campaign performance, wallet acquisition funnels, and conversion rates across all active channels.

Wallet Segmentation

Group acquired users by onchain behavior (transaction frequency, portfolio size, protocol usage) to identify your highest-value segments.

Automated Reporting

Weekly and monthly campaign reports delivered to Slack, Notion, or email with clear ROI metrics your team can act on.

How We Ship

From Brief to Attribution in 2 Weeks

Scope Call (20 min)

We review your marketing channels and campaign structure. You walk away with a clear platform recommendation.

Setup (2 weeks)

We deploy your attribution platform, configure tracking, and build your custom growth dashboards.

Deliver

You get a working attribution setup, your first campaign insights report, and optional ongoing optimization.

Know Which Marketing Dollar Drives a Real Transaction

20-minute call. No commitment. Walk away with a clear attribution plan for your campaigns.

Book a 20-Min Call Message on Telegram

Who You'll Work With

Vincent Charles

Founder, Unchain Data

Prev. Data & BI Lead at Binance and Morpho

$160B+

CEX strategy supported

$5B+

DeFi TVL analyzed

Web3 protocols & funds advised

•Built data and BI functions from zero at Binance and Morpho Labs
•Advises Web3 founders, CTOs, and funds on data strategy, KPI design, and OKR frameworks
•Works across DeFi, DAOs, infrastructure, and other Web3 projects
•Methodology drawn from systems designed and run at scale at Tier-1 projects

Common Questions

Frequently Asked Questions

It depends on your priorities. Formo is our default recommendation for most teams: it has a free tier, transparent pricing ($199-$749/month), full API access, and supports 50+ chains. Cookie3 is the better choice if KOL intelligence and bot detection are critical to your campaigns, with 350+ established clients and dedicated account management. We assess your needs on the scope call and recommend the right fit.

Minimal. Your engineering team provides SDK access and deploys a lightweight tracking snippet (similar to Google Analytics). We handle all configuration, dashboard creation, and campaign tracking setup. Most teams need less than 2 hours of engineering time total.

Both Formo and Cookie3 support all major EVM chains, with Formo covering 50+ networks including emerging L2s. Campaign tracking works across any channel with UTM support: X, Discord, Telegram, quest platforms (Galxe, Zealy), influencer partnerships, paid ads, and email. If your users interact onchain, we can attribute it.

Attribution tells you where users come from. Product analytics tells you what they do after they arrive. Many teams implement both: attribution to optimize acquisition spend, and product analytics to optimize retention and conversion. We offer both services and can design them to work together. See our Product Analytics service

Explore

Strategy to execution. One relationship.

Not sure which engagement fits? Start with a discovery call.

Advisory

Services

Web3 Attribution for Growth & Marketing Teams

What They Say

Growth Teams at DeFi Protocols

Marketing Leads at L1s and L2s

BD Teams at dApps and NFT Projects

Growth Teams at DeFi Protocols

Marketing Leads at L1s and L2s

BD Teams at dApps and NFT Projects

What Attribution Unlocks

From Campaign to Conversion

UTM-to-Wallet Tracking

Channel ROI Measurement

KOL Performance Scoring

Custom Growth Dashboards

Wallet Segmentation

Automated Reporting

UTM-to-Wallet Tracking

Channel ROI Measurement

KOL Performance Scoring

Custom Growth Dashboards

Wallet Segmentation

Automated Reporting

From Brief to Attribution in 2 Weeks

Scope Call (20 min)

Setup (2 weeks)

Deliver

Know Which Marketing Dollar Drives a Real Transaction

Frequently Asked Questions

Strategy to execution. One relationship.

Fractional Head of Data

Data Advisory Call

Data Strategy Audit

Web3 OKR Strategy

Dune Dashboards

Web3 Product Analytics

Web3 Attribution

Web3 SEO and AI Search

Onchain Pipelines