Data Analyst, Growth

About Us

Kraken is a mission-focused company rooted in crypto values. Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

The Role

At Kraken, data is both a strategic asset and the foundation of trust with our users, partners, and stakeholders. The #1 goal of this role is to turn complex growth marketing data into clear, actionable insights that accelerate client acquisition, support the onboarding of new clients, deepen retention, and support leadership in making high-impact commercial decisions. You'll work at the intersection of data engineering, marketing analytics, and experimentation in a fast-paced, high-growth environment where speed, accuracy, and business impact are non-negotiable.

Success in this role depends on being a true business partner who combines data-driven insights with deep knowledge of growth marketing funnels and performance metrics. You'll own end-to-end data management from building and maintaining datasets and pipelines to designing dashboards and insights for the Growth Product and leadership teams. You will also drive experimentation infrastructure and automate reporting workflows to boost efficiency and accelerate decision-making. You will be, quite literally and quantitatively, defining success on a daily basis for our Growth Marketing and leadership teams.

Responsibilities

• Own the design of dashboards, growth marketing metrics, and performance reports, turning data into actionable insights for stakeholders, cross-functional partners, and regional marketing teams
• Automate growth marketing data solutions, reporting workflows, and pipelines to boost efficiency and minimize manual intervention
• Dive into large, complex datasets to turn findings into scalable data models that facilitate full funnel reporting, analytics, and ML models
• Translate growth marketing and business requests into accurate reports and automated data pipelines using Python, SQL, dbt, and Airflow
• Lead cross-functional projects with analysts, engineers, and growth marketing teams to build and maintain high-quality data pipelines and sources
• Drive experimentation infrastructure by leading the design and launch of A/B testing frameworks, testing hypotheses, and translating results into clear growth recommendations
• Support ad-hoc data requests for campaign performance, client onboarding, growth reviews, and day-to-day business needs
• Deliver insights that shape growth direction through clear, data-driven storytelling

Requirements

• 7+ years of data analysis experience with deep knowledge of growth marketing and product KPIs, full funnel performance, and the ability to connect marketing and product insights to drive business growth. Fintech or crypto background is a plus
• SQL mastery at the core of everything you do in this role, including complex joins, CTEs, and analytical functions
• Strong hands-on Python proficiency
• Familiarity with dbt is welcomed and will set you apart, though it is not a strict requirement
• Experience setting up and managing data pipelines with a strong understanding of data workflow orchestration
• Hands-on experience designing and running A/B tests and experimentation frameworks with the ability to translate results into clear growth recommendations
• Capable of creating intuitive dashboards and visualizations to communicate complex insights clearly
• Strong communicator who can simplify complex data ideas for both technical and non-technical audiences
• Aligned with the values outlined in Kraken's Tentaclements document
• A degree in a field emphasizing analytical rigor such as analytics, software engineering, or economics
• Based in the US, Canada, UK, Germany, Spain, Cyprus or Portugal with flexibility on working hours to support a globally distributed team

Nice to Have

• Deep interest in improving user experiences through better product analytics and experimentation
• Passion for continuous learning and approaching problems with a beginner's mindset
• Solid understanding of the cryptocurrency space and how financial markets function