Lifecycle Analytics Specialist

About Us

With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we're committed to making it useful by providing equal access to safe and intuitive financial products.

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

The Role

As part of the Lifecycle Marketing (CLM) team at Bitso, you will manage lifecycle marketing campaigns end-to-end and help our stakeholders translate business goals into engaging, multi-channel communication journeys that drive measurable impact on user activation, engagement, and retention.

Responsibilities

• Design and execute end-to-end lifecycle journeys across multiple channels to drive measurable growth in user activation, feature adoption, and long-term retention.
• Manage the technical configuration of our marketing automation platforms (e.g., Braze, Clevertap), including the launch of new event-triggers and user properties to ensure seamless campaign execution.
• Leverage SQL to extract and analyze customer data, monitoring channel health and identifying behavioral patterns that inform highly personalized communication strategies.
• Collaborate cross-functionally with Product and Data Science teams to ensure operational excellence and flawless alignment.

Requirements

• Proven English fluency.
• 2-4 years of experience in customer lifecycle marketing, marketing automation, or a related growth-focused role.
• Hands-on experience with a major marketing automation platform (Clevertap, Braze, etc.)
• Balances execution requirements with strategic analysis.
• Analytical skills, including SQL querying.
• Excellent communication and collaboration skills.

What We Value

When we hire people for our team, we specifically test for the following traits in addition to our cultural values:

• Mission-Driven: We seek individuals who are passionate about crypto and Bitso's mission and resilient in facing industry challenges.
• High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility.
• Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.
• Self-Management: We look for individuals who can independently manage their work, career, and professional development.

Benefits

• Me Time program, including unlimited paid time off.
• Remote-first work environment.
• Employee Stock Option program.
• Zero trading fees through our Bitso Alpha app.
• Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
• Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.