Manager/Senior Manager - Quantitative Research

About Us

At CoinDCX, our mission is to make crypto and blockchain accessible to every Indian by building products that are secure, intuitive, and trusted. As crypto evolves from an early-adopter category to mainstream finance, every product decision, marketing investment, and strategic bet needs to be rooted in a deep understanding of customer behaviour.

Our Consumer Insights team sits at the intersection of Product, Marketing, Design, Strategy, Analytics, and the Founder's Office. We help the organisation make smarter, customer-first decisions by combining behavioural data with robust research and turning complexity into actionable business insights.

About The Role

We are seeking a highly analytical, business-oriented Quantitative Research professional to join our central Consumer Insights team.

You will be responsible for leading end-to-end quantitative research programmes that generate actionable customer intelligence across product, brand, and business domains. From identifying market opportunities and tracking customer behaviour to evaluating product performance and measuring brand health, your work will directly influence how CoinDCX builds products and grows its customer base.

This role is critical to driving evidence-based decision-making across customer understanding and segmentation, product strategy and feature prioritisation, brand health and marketing effectiveness, customer experience measurement, and business strategy and market opportunity identification.

You will work closely with Product, Marketing, Design, Strategy, Analytics, and the Founder's Office to ensure customer understanding becomes a core input into every major business decision.

Why This Role Exists

CoinDCX generates millions of customer interactions every day. Analytics helps us measure behaviour. Quantitative research helps us understand the attitudes, motivations, perceptions, and unmet needs that drive those behaviours.

As the business continues to scale, there is an increasing need for robust consumer intelligence that helps teams make confident decisions rather than relying on assumptions.

There is a critical need for someone who can:

• Design scalable research programmes that continuously monitor customer, product, and brand health
• Translate complex business questions into rigorous research frameworks
• Combine research findings with behavioural and business data to generate richer customer insights
• Identify emerging customer trends, market opportunities, and growth levers
• Influence strategic decisions through clear, data-driven storytelling

Responsibilities

Customer & Market Intelligence

• Lead end-to-end quantitative research projects from business problem definition through stakeholder recommendations
• Design and execute research across customer, product, and brand domains
• Lead studies including: Usage & Attitude (U&A) Studies, Customer Segmentation, Brand Tracking, Product Tracking, Customer Satisfaction & Experience Measurement, Concept & Proposition Testing, Market Opportunity Studies, and Ad-hoc Quantitative Research
• Develop scalable tracking programmes that provide continuous visibility into changing customer behaviour

Data Analysis & Insight Generation

• Analyse survey data and behavioural datasets to identify meaningful customer patterns
• Partner with Analytics teams to combine research findings with product and business metrics
• Translate complex datasets into clear business narratives and strategic recommendations
• Develop dashboards, trackers, and frameworks that democratise customer insights across the organisation

Business Partnership

• Partner with Product, Marketing, Design, Strategy, Analytics, and Leadership teams to frame business questions into research problems
• Provide research-led recommendations that influence roadmap prioritisation, marketing strategy, customer acquisition, and retention initiatives
• Support experimentation by evaluating customer response to new products, propositions, and experiences
• Champion evidence-based decision-making across the organisation

Research Excellence & Capability Building

• Establish scalable quantitative research programmes and best practices
• Improve research speed and efficiency through AI-enabled workflows
• Build repeatable frameworks for tracking customer, product, and brand performance over time
• Continuously evolve the organisation's consumer intelligence capability

Requirements

• 5–7 years of experience in quantitative research
• Mandatory experience working with leading research agencies such as Kantar, Ipsos, NielsenIQ, GfK, or similar organisations for at least 3–4 years
• Preferably followed by experience within a consumer-facing brand, fintech, technology company, or high-growth startup
• Hands-on experience designing and executing large-scale quantitative research programmes
• Strong analytical capabilities with the ability to identify meaningful customer patterns within large datasets
• Excellent storytelling skills with the ability to translate numbers into business decisions
• Experience working closely with Analytics and Data Science teams
• Strong stakeholder management and project management capabilities
• Excellent presentation and communication skills

Nice to Have

• Experience in fintech, investing, trading, crypto, or other high-involvement consumer categories
• Familiarity with behavioural analytics and experimentation
• Experience using AI tools to accelerate research design, analysis, reporting, and insight generation
• Exposure to advanced quantitative methodologies, statistical analysis, or modelling techniques

Skills You'll Bring

• Customer & Market Intelligence
• Data Storytelling & Insight Generation
• Strategic Business Thinking
• Quantitative Research Design
• Cross-Functional Stakeholder Collaboration
• Analytical Rigour & Structured Problem Solving
• AI-Enabled Research Workflows
• Ownership & Commercial Acumen

You'll Know You're Winning When

• Stakeholders proactively rely on research before making strategic decisions
• Customer tracking programmes become the single source of truth for customer, product, and brand health
• Product and Marketing teams consistently use research findings to shape roadmaps and campaigns
• Research findings are integrated with behavioural analytics to generate richer business insights
• Research delivery becomes faster and more scalable through AI-enabled workflows
• Customer understanding becomes embedded across planning, prioritisation, and decision-making

What Success Looks Like

• A robust quantitative consumer intelligence capability that continuously informs strategic decisions
• Product, Marketing, and Leadership teams confidently use research as a foundation for decision-making
• Customer, product, and brand tracking programmes become institutionalised across the business
• Research consistently identifies growth opportunities, validates strategic bets, and reduces decision-making risk
• The voice of the customer is represented in every significant product, marketing, and business decision

Hiring Process

• Application Review
• Recruiter Connect
• Quantitative Research Case Study & Discussion
• Hiring Manager Round
• Culture & Values Discussion