Web3 Product Analytics

SEO & Onchain Attribution

Optimize conversion from first click to onchain transactions

Frontend analytics, purpose-built for Web3

Optimize your conversion rate by finally understanding your users

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Product Analytics for DeFi

See exactly where users drop off between wallet connect and transaction. Improve retention, reduce churn, grow TVL

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    Funnel & User Path Analysis

    Optimize user journeys by understanding retention, stickiness, and lifecycle

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    UX Insights

    Identify friction points visually using heatmaps and session replays

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    Robust Testing Capabilities

    Comprehensive A/B testing and feature flags to safely iterate on product enhancements

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    Privacy & Security

    Options for cookieless tracking and self-hosting tailored to your privacy and security needs - GDPR grade compliance

  • Your unfair advantage

    Understand offchain to onchain user behavior to optimize your product, deliver better UX, and improve conversion rates for increased TVL

    Trusted by the best

    Proven with leading DeFi & crypto teams

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    Instrumental in building our analytics capabilities

    Vincent from Unchain Data was instrumental in building Morpho Labs' Data & BI capabilities.

    Paul Frambot - CEO, Morpho Labs

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    Exceptional strategic & analytic skills

    I highly recommend Vincent from Unchain Data for any data analytics need that requires a strategic thinker, problem solver and technical skills.

    Demis Bhojoo - Analytics Manager, Binance

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    Boosted our strategic growth and operational efficiency

    Unchain Data helped us design our OKRs and reporting architecture from scratch.

    Colend - Lending Protocol

    Web3 native tooling

    Understand which campaign & KOL drives onchain transactions

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    Offchain → Onchain Attribution 🪄

    Finally know which marketing campaigns drive actual deposits: not just clicks

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    Measure Campaign Impact

    Track which campaigns & KOLs drive actual on-chain results

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    Wallet-Level ROI

    Attribute every marketing dollar to clear wallet-level conversions

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    Audience Insights

    Build detailed user segments from comprehensive onchain activities

  • Web3 SEO Services 🔍

    Increase visibility, authority, and user acquisition through tailored Web3-native SEO strategies

    SEO Website Audit 🧪

    Start with a comprehensive SEO audit to identify technical and structural issues that impact organic visibility

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    Technical Infrastructure Review

    Assess crawlability, page speed, indexing, and Core Web Vitals

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    Content Hygiene

    Identify broken links, duplicate content, and metadata issues

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    Mobile & Performance Optimization

    Ensure your site is fast, responsive, and error-free.

  • SEO Strategy 🎯

    Design an SEO plan that builds authority and brings high-intent traffic

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    Keyword & Topic Strategy

    Pinpoint key narratives and search demand in your vertical

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    Content & Funnel Mapping

    Create content to convert across awareness, consideration, and action

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    Link Building & Authority

    Secure high-quality backlinks through strategic outreach.

    AEO & LLM SEO 🤖

    Optimize for visibility in LLMs, AI agents, and answer engines

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    Prompt-Ready Content

    Structure content to be picked up by ChatGPT, Claude, Perplexity, and Google’s SGE

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    Strategic Distribution

    Post on Reddit, Quora, X, and community platforms to increase exposure in LLM outputs.

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    Entity & Metadata Enrichment

    Boost recognition by LLMs through clear token/project-level markup

  • FAQ

    Frequently asked questions answered

    What type of Web3 projects do you work with?

    We work with DeFi protocols, GameFi, infrastructure & developer tools, DAOs & communities, VC funds, Metaverse & NFT projects, and other Web3 ventures. Our experience spans $5B+ in protocol TVL across the ecosystem.

    Which blockchains do you support?

    We support 30+ chains including all major EVM chains and Solana. Need a specific integration? Contact us for custom blockchain support — we can work with any chain that has accessible data.

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